store.sgit.ai / versions / v0.3.8

v0.3.8 — four homepages, five readers

The same five readers who walked this store on 15 September were shown four versions of its front page — the live one and the three ChatGPT concepts — in five different orders, and made to rank them with no ties allowed.

01 Marketplace 17, 03 Studio 14, the live page 13, 02 Guided 6, on a Borda count over five forced rankings. The concepts' own review page recommended Marketplace too, reasoning from the shape of a four-level offer rather than from any reader.

The result underneath that one is what the panel is for. The two readers with small budgets put a concept first. The two who would sign off £1,500 put the live page first, and both named the same two elements unprompted: the disclosure strip above the fold and the claim badges on the cards, which all three concepts had deleted. The density that loses the skimmer is what wins the reader of the expensive thing.

Three findings nobody was looking for. Marketplace's trust strip has four ticked claims and not one of them is a link, which is the difference between a trust strip and a claim — and every one of those four facts is already in this store's ledger. Two concepts print their price at 12px in a caption colour and readers reported no price on folds that had one; that is the only finding here that can be settled without asking anybody anything. And the reader the live homepage identifies by name — a C-level exec, have to answer for it, to a board — clicked his own door and still ranked the page last, which is worth writing down because the obvious reading of this panel is 'lead with the personas' and the panel does not support it.

The vault is xy06m1tb: eighteen files, the four folds every reader was shown, the five personas carried across byte-identical, the protocol, twenty reads, the rankings, eight findings and four reasons to discount all of them. Read-only key, embedded on the review page, allowlisted for that page alone.

Six proposals. Three to do now, one held, one needing a ruling on naming, and one refused: a bigger panel would scale the problem rather than the evidence, because the sample and the thing being sampled have the same author. One real reader would outweigh the whole vault.

Touched: data · tools

← v0.3.9v0.3.7 →

Every release of this site is listed on the release history, and the same records are served as JSON so a script can read them without parsing a page.

Which agent do you run? → How buying works → Every claim, with its state →