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sgit/ store
Produced with model assistance. Read the disclosure

5 readers, one store

Who is this for?

Five people arrive here with five different questions and leave with the same four products. What a door changes is the sentence and which level it points at first — never the price, never the product, and never which levels you are allowed to see.

The five doors in the previous design

The five audiences, illustrated — illustrative artwork for a digital deliverable, not a photograph of anybody.

Read the same four levels as somebody else

Every offer stays on the page for every reader. This changes the explanation and what is recommended first, which is an opinion and is labelled as one.