5 readers, one store
Who is this for?
Five people arrive here with five different questions and leave with the same four products. What a door changes is the sentence and which level it points at first — never the price, never the product, and never which levels you are allowed to see.
The five audiences, illustrated — illustrative artwork for a digital deliverable, not a photograph of anybody.
Read the same four levels as somebody else
Every offer stays on the page for every reader. This changes the explanation and what is recommended first, which is an opinion and is labelled as one.
You are a founder
We are shipping with agents and somebody is going to ask what they can reach.
What changes: Speed and evidence, in that order. A founder needs the document to exist before the conversation that needs it, and needs it to survive being read by somebody more senior than them.
Where this reader is pointed first: ABP Vault, £50. A vault you hold the keys to is the level that turns a question into an artefact you own. The pack below it is the same material if you would rather not run anything; the correction above it is for when the template's assumptions are not yours.
Drawn quieter for this reader, and still on the page at the same price: ABP Reviewed.
You are backing a company
I need somebody to look at what this company's agents can actually do, and I need it to be somebody's work.
What changes: Independence, and repeatability across a portfolio. The point is not that a document exists — it is that somebody who is not the founder wrote it and will stand behind it.
Where this reader is pointed first: ABP Reviewed, £1,500. The two upper levels are the ones where a person does the work and signs it. The levels below are the same document produced without anybody looking at your situation, which is fine for a founder and is not what a review is.
Drawn quieter for this reader, and still on the page at the same price: ABP Pack.
You have to answer for it
Can I have this in a form my board can read?
What changes: Who the document is written for. The material is the same; what an executive needs is the version that survives a board pack, and the store is explicit that this is being built rather than already sitting there.
Where this reader is pointed first: ABP Tailored, £500. Corrected for your situation is the first level where the assumptions are yours rather than a template's, which is the difference between a document you can put in front of a board and one you have to explain first.
Drawn quieter for this reader, and still on the page at the same price: ABP Pack.
You do this for a living
I can write the policy. What I want is the structure and the vocabulary, and I want to see how you compute the delta.
What changes: Nothing is explained that you already know. What is worth your time here is the method and the fifteen published templates — and, if you run reviews, the list of people who run the upper two levels.
Where this reader is pointed first: ABP Pack, £10. The pack is every file, downloaded, under a commercial licence — which is the level that makes sense when you are going to do the work yourself and put it in front of a client.
You own the register
Where does this sit against the frameworks we already report on?
What changes: The mapping, and what the store refuses to claim about it. Nothing here is a compliance assessment and nothing claims conformity to any standard — what exists is a document that can be cited a row of.
Where this reader is pointed first: ABP Tailored, £500. A corrected mandate is the version that can go on a register, because the assumptions in it are yours and the delta is computed against them rather than against a starting guess.
Drawn quieter for this reader, and still on the page at the same price: ABP Pack.