/ memos / 2026-09-16
One table, five columns, and the free one first
2026-09-16. The comparison table every pricing page has and this store does not: features down the left, five columns across — free, £10, £50, £500, £1,500 — and a cell for every one. New page, so it can be reviewed before it is wired in.
The memo, word for word
Voice memo, transcribed. Nothing trimmed, reordered or paraphrased. The reading of it below is ours and is kept separate on purpose.
Okay, so now this next memo is actually super important because one of the things that I feel is really missing and I think we really make the site look a lot more professional and will allow for a much more e-commerce experience on both sides, but again, let's do it in the store, is the sort of vertical comparison of the four different product lines. So if you think about it, in normal... you know, SaaS services, and you go to a website and you see, oh, I got four different things. I got the, um, what's it called? I got premium and I got the standard and I got the um, XYZ version, right? And you have these vertical, you know, sort of shopping experiences where you kind of have features on the left, line, line, line. And then for every one of those vertical columns, each representing one of the products, you have a checkbox or maybe some extra details of how many you've got. So that's the typical sort of pricing page. I think you need that. So let's create that here. Again, let's create that new page. So again, as a new page, so we can review it. But I think this will make a massive difference in the understanding of what you actually get. Because here's where we can, for example, say the stuff that we just mentioned. Let's say, oh, you get a vault. And for example, you only get a vault in the 50 quid version. You don't get a vault in the 10 quid version. But the dual licensing go on everything. And the, the version for board members, the, ver the policy, the mapping to standards. So it's actually quite cool because we can actually list all of the core features. of the vault that we're selling. And actually in here, you should even have the free version. So you actually start with the free because it's the one that you download. And of course the free has the Creative Commons license, right? So it's different, right? And also it's not packaged, right? It's it's basically get from the website. And, um, and um, and you don't get, sort of support, right? And again, we can say that we have, you know, a first level of support, right? Um, uh, or maybe, um, yeah, actually we, we could say, let's think about this, what kind of support we can provide. Yeah, we can provide email support, right? Um, not on the paid version. So as soon as you pay, you get that, right? You get support, you get an engagement, right? You get a, a, a little bit of help from us, right? So I think this will make it massive in terms of understanding. Also, this would also make really good brochures and PDFs that we can share, we can page. And it's almost like in one viewing, you get a good sense of the products, the features, the capabilities, and also what each of the, you know, like four levels gives you, right? So where you have the, the, the third level for 500 quid, you can say, oh, this... So this one is you're going to get a customized policy, right, in your in your environment. For the 1,500 quid, oh, you're going to get reviews by a security expert, right? And um, you get time with the security expert, and you're going to get more customization, right? So they are um, different in there.
What we read in it
The table is not a pricing page. It is the explanation
“This will make a massive difference in the understanding of what you actually get.” The store today explains each level on its own page, which means nobody ever sees the four side by side. Every difference the memo lists — a vault or not, dual licence, the board version, the mapping to standards, support — is a difference, and a difference is only legible next to the thing it differs from.
The free column goes first, and it is the whole argument
“You actually start with the free because it’s the one that you download.” The templates being free has been treated on this site as an objection to answer. Putting the free column first turns it into the first row of the sales argument: here is what you can have for nothing, here is what each step buys, and the licence column alone explains the first step.
It finally makes the entry level explicable
Two reviewers said £5 read as a commodity. In a table, £10 is not a price for a template — it is CC BY turning into a commercial licence, on a line of its own, next to a free column that does not have it.
The upper two levels get named content for the first time
£500 is “a customised policy in your environment.” £1,500 is “reviews by a security expert, time with the security expert, more customisation.” Those are the first concrete descriptions either level has had, and they line up with the reviewer work from the earlier memo.
And it wants to be a PDF
“This would also make really good brochures and PDFs.” The store already generates PDFs of the walkthrough pages from the built HTML, so a table that renders well on paper is a build target rather than a second artefact.
What this does not decide
Written down rather than guessed at. A memo is a direction; these are the places it stops, and every one of them is somebody’s call rather than a gap in the transcript.
<b>Most of the cells are proposals, not facts</b>
The memo says so itself — “let’s think about this, what kind of support we can provide”, “you only get a vault in the 50 quid version” offered as an example. This store fails its own release when a page states an unproven thing as a fact. So every cell carries a state the way every claim does, and a table where half the cells read specified, never run is either the most honest pricing page on the internet or unsellable. That is a judgement, and it is not the builder’s.
Does the £10 level really not include a vault?
Offered as an example rather than a ruling, and it contradicts what the level page says today. It needs deciding before the table is published, because the table is the place the contradiction becomes visible.
What support actually means, and who answers
Email support on the paid levels is floated, not decided. It is also the second promise on this site with nobody’s name on the mailbox — the 24-hour follow-up is the first, and it has been open since it was written.
The work it produced
Live off the board. If a unit below moves, this moves with it.
Features down the left, five columns across — free, £10, £50, £500, £1,500. The page that makes the differences between the levels legible, and the one that finally explains the entry price, because a licence is only a difference next to a column that does not have it.